NOVELTY THEORY STUDIO



Conceptual, strategic design that is
thoughtfully researched and crafted
to humanize the digital world.


Selected Work


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[CURRENTLY ON ROTATION]  Smelling: Scented Geraniums  •  Snacking: Just Egg scrambles and this guy’s Tarragon Mustard (separately)  •  Interacting: ARCA  •  Reading: A Life of One’s Own  •  Dreaming: This Airbnb  •  Listening: KMHD on an old radio  •  Avoiding: Instagram [fin]   © April Mirvis, Novelty Theory Studio, 2025