SPARK

NoCo Producer Landscape Study
[PAGE LAYOUT, MOTION]

NoCo is a consultancy that makes creative and innovative teams thrive so evolving companies can succeed. In 2024, they conducted a landmark study on the role of the Producer in creative fields.

PROBLEM

The creative industries lacked a comprehensive study of Producers and all related roles.

As a result, Producers were often overlooked for their impact and undervalued industry-wide.

SOLUTION

A benchmark study established the baseline of the discipline, and I designed the executive summary with analysis of the top take-aways based on gathered data.

This report was used to influence industry media and leaders to see new opportunities to leverage these valuable roles.

DIGITAL LAYOUT

First, a digital version of the report was developed, working closely with owners Tsilli Pines and Amie Pascal to effectively tell the story their study uncovered. Deep exploration and conversations about form factor, color, and infographic styling led to the output: a 16-page booklet.

PRINT LAYOUT

Once the digital version was finalized, mechanicals were developed for two-color Risograph printing, which took place at Outlet PDX.

MOTION EXPLORATION

Additionally, a suite of motion pieces was developed for social promotion, representing the consultancy’s offerings.

[fin]

← Previous

[CURRENTLY ON ROTATION 6/23/25] Smelling: Scented Geraniums • Snacking: Anything from this cutie book • Interacting: ARCA • Reading: Born to Run • Pondering: What unexpected mysteries will this tool unveil? • Listening: KMHD on an old radio • Avoiding: Instagram [fin]